Of course we all knew that Brown's ennoblement of Sralan Sugar and his appointment as a czar was a desperate, shallow, populist stunt. Sugar might be a barrowboy-made-good, and well done him, but addicts of The Apprentice (I am one, God help me) will have spotted that, whilst he may have a bit of trader cunning about him, he is a bit thick. He is also chippy, which is how you knew his politics were bound to be lefty. Any knight of the realm who insists upon being referred to by his title by everyone, all the time, is chippy and a bit thick.
Quentin Letts, a funny sketchwriter for the Mail, went on LBC and said that Lordalan (believe me, this will be the [incorrect] form of address in the next series) was "a telly peer who doesn’t seem to have an enormous intellect". Lordalan saw red and speed-dialled his brief. The upshot is that Letts has had a threatening letter demanding money. Not LBC, who broadcast the shock-horror sentence, but Letts. Rich man's bully-boy tactics, in short.
The great and good of journalism (including, extraordinarily, one Paul Staines!) have written a letter to the Speccie to complain about Sugar's behaviour. Matthew Parris has broadsided Lordalan in his column today.
Sugar will climb down, of course. He has made a complete fool of himself. His image as a tough-skinned hardened businessman is lying in tatters. Instead, he comes across as the precious, stupid television celebriddy that he has turned into.
What a wanker. I quoted Chesterton at the time Sugar was raised to the peerage, and I'll quote him again:
Prince, Bayard would have smashed his sword
To see the sort of knights you dub
Is that the last of them - O Lord
Will someone take me to a pub?